AI Visibility, GEO & SEO Guides
How search engines and AI systems — Google, ChatGPT, Claude, Perplexity and AI Overviews — read, understand and cite websites, and how to measure your readiness honestly.
AI visibility & GEO
How ChatGPT, Claude, Perplexity and Google AI Overviews read, understand and cite websites, and how to measure your readiness honestly.
How to Check If AI Chatbots Know About Your Business (Free Tool + Manual Method)
· updated 3 September 2026
Test whether ChatGPT, Claude, Perplexity and Google AI can find and cite your website: what to ask, what to look for, and the 18 signals behind your AI visibility score.
How to Write an llms.txt File (Step-by-Step With Free Generator)
· updated 3 September 2026
Step-by-step guide to a valid llms.txt: what to include, how to structure it, the five most common mistakes, and a free generator that drafts yours from your sitemap.
The 18 AI Visibility Checks Behind Your AI Readiness Score
· updated 14 September 2026
Aura runs 18 deterministic checks in 5 categories to score AI search readiness. Every check, what it measures, what it does not predict, and how to pass it.
Why "You Appear in X% of AI Answers" Is a Statistically Dishonest Metric
· updated 3 September 2026
Citation percentages from a single measurement run have no statistical validity. What honest AI citation measurement requires, and what you can measure today.
AEO vs SEO vs GEO: What's the Difference?
· updated 3 September 2026
SEO targets blue-link rankings, AEO targets direct answers and snippets, GEO targets AI-generated responses. How the three differ, overlap, and what each needs.
How to Check If AI Can Crawl Your Website
· updated 3 September 2026
How to check robots.txt for GPTBot, ClaudeBot, PerplexityBot and Google-Extended: what a block looks like, what a correct allow looks like, and how to verify access.
Schema.org Markup for AI Search: The Complete Guide
· updated 3 September 2026
Which schema types matter for AI citation — Organization, WebPage, Article, FAQPage, HowTo — with JSON-LD code examples for each and how to validate your implementation.
Why Your SEO Rankings Don't Predict Your AI Visibility Score
· updated 3 September 2026
High domain authority does not mean AI engines can read you. Why low-DA sites with clean structured data often beat high-DA sites that block AI crawlers.
What Is llms.txt and Should Your Site Have One?
· updated 3 September 2026
llms.txt is a plain-text file at your site root that tells AI systems what your site does and where its key pages are. What it is, how it works, and a template.
What is GEO (Generative Engine Optimization)? The Complete 2026 Guide
· updated 3 September 2026
What GEO (Generative Engine Optimization) is, why ChatGPT, Claude and Perplexity need it to read and cite your site, and the five pillars Aura measures.
Search engine optimization
The search-engine fundamentals every AI-visibility fix rests on: crawlability, canonicals, sitemaps, headings, speed, links and trust signals.
Technical SEO Checklist: 25 Checks to Run Before Anything Else
A 25-point technical SEO checklist covering crawlability, indexability, canonicals, sitemaps, speed, mobile and structured data, with how to verify each one for free.
How to Write Title Tags and Meta Descriptions That Get Clicks
Title tag and meta description best practices: lengths that survive truncation, where the keyword goes, what Google rewrites and why, with before-and-after examples.
Canonical Tags Explained: When to Use rel=canonical and When Not To
What rel=canonical does, when Google ignores it, the six most common canonical mistakes, and how to check which URL Google actually chose for a page.
XML Sitemaps: How to Build, Validate and Submit One That Google Uses
How XML sitemaps work, what belongs in one and what does not, lastmod done honestly, sitemap indexes for large sites, and how to submit and monitor in Search Console.
Core Web Vitals in 2026: LCP, INP and CLS Explained, With Fixes
What the three Core Web Vitals measure, the thresholds Google uses, how field data differs from lab data, and the fixes that move each metric most.
H1, H2, H3: How Heading Structure Affects SEO, With Examples
How search engines and AI systems read heading hierarchy, the one-H1 rule and its exceptions, headings that are styling not structure, and a fix checklist.
Internal Linking Strategy: A Practical Guide
How internal links pass authority and context, how to find orphan pages, anchor text that helps rather than hurts, and a repeatable process for a site of any size.
How to Do an SEO Audit in One Hour (Free Tools Only)
A one-hour SEO audit using only free tools: Search Console, PageSpeed Insights, a crawler and a site: search. What to check, in what order, and what to skip.
Keyword Research for Beginners: Find Terms You Can Rank For
Keyword research without a paid tool: how to read search intent, judge difficulty from the SERP itself, group terms into topics, and map each one to a page.
E-E-A-T Explained: What Google Means by Experience, Expertise, Authoritativeness and Trust
What E-E-A-T is, where it comes from in Google's guidelines, why it is not a ranking factor in the literal sense, and the on-page signals that demonstrate each part.